Halo Board Game Announced

Genius Products and B1 Games unveiled today the Halo™ Interactive Strategy, the first ever board game based on the Halo universe. Below is the press release with the announcement:
Genius Products LLC and B1 Games Unleash First Board Game Based on Microsoft and Bungies' Highly Successful Video Game Franchise

Halo™ Interactive Strategy Game

Game for All Ages Maintains Critical Elements of the Hit Video Game and Offers Endless Gameplay

SANTA MONICA, Calif.--(BUSINESS WIRE)--Calling all Halo fans across the universe! Let the battle for supremacy begin as Genius Products, Inc. (OTCBB: GNPI) and B1 Games unveil the first ever board game based on Microsoft and Bungies' best selling entertainment property - Halo™. The all-new Halo™ Interactive Strategy Game captures the edge-of-your-seat action and storyline of the video game as it gives players the chance to control UNSC Marine and Covenant forces in strategic battles for power. Hitting retail this September, the game brings the Halo universe to a broader audience with its family-friendly features.

"Halo is one of the most recognizable and successful video game franchise of all time and boasts a tremendous worldwide presence that continues to grow," said Trevor Drinkwater, President and CEO of Genius Products. "Fans of all ages are going to love this extension of the popular brand that offers endless game play. B1 Games has created an incredibly innovative game that mirrors the hit franchise and will truly resonate with fans."

Featuring the same premise and characters as the video game - including Master Chief, A.I. and Covenant - the Halo™ Interactive Strategy Game offers a modular board that can be re-configured to create a virtually limitless game play experience. In recreating the video game's signature three dimension graphic design, the game pulls fan-favorite elements from Halo 1, 2, and 3 along with music from the video game's award-winning soundtrack and features unseen exclusive DVD content to enhance game play.

In the game, players will command armies of three-dimensional collectible character pieces for two different levels of play: Heroic for faster, more casual game play and Legendary for more strategic advanced gamers. Fans can follow storylines that expand the Halo experience in Campaign mode or go head-to-head in interactive battle sequences with Slayer or Capture the Flag modes. The battle options are endless with future add-ons of new adventures, vehicles, characters and weapons to expand the experience.

The Halo™ Interactive Strategy Game is suitable for ages 10+ and will be available at retailers nationwide.


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