Need For Speed The Run Available Now

The best-selling racing franchise of all time is back -- and the stakes have never been higher. Get ready to race for your life in a heart-pounding cross-country race from the Golden Gate to the Empire State as Electronic Arts (NASDAQ: ERTS) today announced that Need for Speed™ The Run is now available at retail stores in North America. Need for Speed The Run has already earned a perfect 5/5 from Stuff Magazine, while Men’s Health heralds the game for its “killer racing action ." Univision highlights Need for Speed The Run for its “spectacular cars and intense racing" and GameTrailers declares the game “a blast to drive.”

Featuring an all-star cast including Mad Men star Christina Hendricks, Never Back Down’s Sean Faris, 2011 Sports Illustrated Swimsuit Cover Model Irina Shayk and Sports Illustrated Swimsuit Model Chrissy Teigen, Need for Speed The Run takes players on a thrilling cross-country race known simply as “The Run.” With $25 million on the line, players take the wheel as Jack Rourke navigating thousands of miles of treacherous terrain from San Francisco to New York squaring off against 200 other racers all while evading the cops and the mob, who are hot on his trail.

“This is the biggest, fastest and most dangerous Need for Speed game yet,” said Jason DeLong, Executive Producer, Need for Speed The Run. “Need for Speed The Run delivers the series’ trademark thrilling racing and ups the ante with incredible action sequences and stunning performances from our all-star cast.”

And the action doesn’t stop when players cross the finish line in New York. Need for Speed The Run delivers an addictive challenge series and highly-competitive multiplayer. The acclaimed Autolog feature also returns , delivering moment-by-moment performance feedback to ensure players are always in head-to-head competition with friends, enemies and online competitors.

The expansive vistas and impressive tactile environment in The Run are made possible by the Frostbite™ 2 engine. The raw power of the DICE game engine, that enhanced real time warfare in Battlefield 3, enabled the massive scale and scope of Need for Speed The Run from visually stunning courses like the slippery slopes of Independence Pass, CO to the hottest vehicles, including the all-new 2012 Porsche Carrera S and 2012 Lamborghini Aventador