"Dr. Pepper's decision to partner with EA is an investment that will bring a lot of value to their brand and to their consumers," said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. "Consumers get free game content and a whole new way to experience the Dr Pepper brand."
"We wanted to give consumers an unrivaled experience by offering a range of valuable game enhancements that elevate their experience within the games and create brand affinity," said Tony Jacobs, vice president of marketing, Dr Pepper. "The EA promotion gives fans an unbelievable gaming experience that they can only access through Dr Pepper."
How it Works:
1. Purchase a participating bottle of Dr Pepper.
2. Find an exclusive redemption code under the bottle cap.
3. Go to: http://www.drpepper.com/promotions/ea to redeem the code and select from a wide range of game enhancements for Battlefield HeroesTM, Battlefield: Bad CompanyTM 2, Mass EffectTM 2, SporeTMand The SimsTM 3 and others to be announced throughout the year.
Game enhancements for The Sims 3, for example, feature theme-based bundles including Vintage Vegas, Beach Party, Celebrity and Football. Consumers will be able to download exciting new content ranging from a party top or hot boots all the way to a cool Retro car. Fans who have played The Sims over the years will recognize items inspired by previous The Sims games like the Lips Couch or Boomerang Window.
Other examples of exclusive downloadable content include the following:
In Spore, a dozen Cyborg-themed body parts - such as eyes, heads and arms - can be redeemed and used in the Spore Creature Creator. These parts allow players to mix robot and organic creature body parts to design their own Cyborg creatures. The exclusive Cyborg parts will be usable by all owners of the Spore PC game and anyone who downloads the free SporeCreature Creator Trial Edition from the Spore.com website.
In Mass Effect 2 (shipping January 26th for the Xbox 360 videogame and entertainment system, PC), a shooter RPG from EA's award-winning BioWareTM division, there are three unique pieces of armor: two helmets and a visor. The game was recently named by The New York Times as one of 2010's most anticipated games.
In Battlefield Heroes, there are four sets of unique character clothing, and consumers get a pair of outfits per download, one for each side.
In Battlefield: Bad Company 2 fourkit upgrades allow you to become a unique Special Activities soldier, with new camouflage and a modified weapon. Kit upgrades also contain new awards and an additional achievement.
*In-game items require applicable EA game, applicable game system, Internet connection and EA registration.
More games and enhancements will be announced throughout the year. Full rules and regulations as well as download descriptions and product details can be found at: www.drpepper.com/promotions/ea/rules/
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