FanPowered Madden NFL 12 Club 100 Campaign

EA SPORTS, ESPN.com and SportsNation are once again giving fans an opportunity to make their voices heard in Madden NFL 12 leading up to the game’s release on August 30. At the stroke of midnight on Monday, August 22, fans will be able to log onto ESPN.com to vote for the five athletes that will be bestowed the coveted 100 rating in five distinct Madden NFL 12 categories in a campaign entitled Club 100.

Each day from August 22-26, SportsNation.com will unveil a new skill category to vote amongst five candidates, each of which is highly debatable among NFL fans and Madden players. The categories include: Throw Accuracy, Elusiveness, Hit Power, Spectacular Catch and Speed. The winning athlete in each category will be announced on SportsNation on Friday, August 26 and their 100 rating will be added to Madden NFL 12 via downloadable roster update* during the opening week of the NFL regular season.

Much like the Madden NFL 12 Cover Vote, Club 100 will involve a variety of promotions across ESPN platforms. Leading up to and throughout the week of voting, exclusive Club 100 content will be featured on SportsNation, SportsNation.com and through their social media pages including Facebook, Twitter (with the hashtag #Club100) and YouTube. Content featured on ESPN.com will include a live comments section, video and other exclusive web content. Fans on the go will also be able to vote via ESPN Mobile.